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The Influenced Economy
This translates to the fact that the more followers and/or fans that you have on social networking sites, the more leverage or value one possesses. Which in turn suggests that advertisers should pay more for an ad on a profile page with 1 million followers, than a profile page that has 5,000 followers – creating an advertising economy of scale based on influence. Seems like we are in high school all over again, but this “Influenced Economy” may be a viable way for social media companies to actually start making money, and have a real business model.
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Bad Ads: KFC, chickens eating chickens
Chicken Cannibalism
An example of when an advertising concept is not thoroughly thought through – I get bringing the classic Looney Toons carton characters, but how do you have the Chicken in the cartoon discussing about eating other chickens?…
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Adidas Phresh Spring 2010
New Adidas campaign for spring 2010 feat. Whitney Prort, David Beckam, Snoop Dogg, amongst others; again like last year’s campaign, Adidas is bringing that old school, funk style to their brand. Good commercial.
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New HP Commercials w/ Hip-Hop
Table of contents for Creative Abstract
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Magical Fan Art
These NBA playoffs have been very entertaining; with Kobe, LeBron, Carmelo, Wade, Howard – they have really shown why the NBA is the jealous pretty girl that the NHL envies. Even though the NBA and advertisers alike would have preferred to see a Kobe vs LeBron matchup, Dwight Howard and the Magic have provided some exciting games – with most games being decided in overtime by a handful of points. So why not give some light to the underdogs? Hopefully, they will find their way to the basket and stretch this series to 7 and beat Kobe (you can tell I am biased … somewhat).
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Ads are now watching You
automatically measure the effectiveness of the advertisements we can put a camera and PC nearby, and by using the image from the camera we can estimate how many people are looking at the monitor.” With facial recognition technology, the system can detect how many people are actually engaged with the advertisement;