Buy yourself a Personality: MacBook

Associative Qualities of the Mac Culture

Buy Yourself a Personality: MacBook

In my little opinion, Macbooks are not much superior to Windows and/or Linux based computing systems. The price of a Macbook can range anywhere from the $1300-$2500 and they are only optimized for their performance in memory intensive usages such as audio recording/editing and video rendering. If you are even doing Photoshop image manipulations, and you are not working with RAW files, then you do not necessarily need a MacBook. If you are reading this, and don’t even know what Final Cut, Compressor, Avid, Motion 4, Pro Tools, then you are one of those people that I like to call ‘Buying a personality’.

Cool & Trendy Factor
There is some statistic that states that out of the Personal Computing market, Apple has like less than 5% of the market share; so having a MacBook will automatically make you stand out from the pack; combine with Apple’s sleek and stylish design, people will gravitate and ask you asinine questions about your MacBook. Which essentially forces the individual to become a ‘Mac Ambassador'; someone that can give advice and their opinion about their Mac experience – and resoundingly enough it will bend toward the positive. Thus, when people become the Mac Ambassador they are embracing and becoming one with the ‘Mac Culture'; which can be defined as a free-spirited, creative, liberal, defying convention, eager individual – whom values his/her individuality from conformity (conformity being Windows culture). Those qualities will then be expressed in their clothing and swag; which is perfectly captured in the popular ‘”I’m a Mac, he’s a PC” ads.

Now, this isn’t ‘Mac resentment’ or ‘hate'; the Apple OS is a unique user experience that in my opinion is slightly better than Windows, but the cost differential is not worth it if you plan on using iMovie or iLife, or watching video on YouTube. You have to give Apple some props though, they have done a creative maeouver in giving the perception that when you buy a MacBook – which is essentially a plethora of computer parts made by other manufacturers (just like Windows machines) – you are not only being a computer, but you are buying a lifestyle. And that ‘lifestyle’ is priceless.

.:: LiBM ::.

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