Table of contents for Defining an Era or Error
CC Jeans & L.A. Gear
Defining an ERA or ERROR, a sign of the 90’s
Whether it was just a sign of an era or an error of the times, these brands defined the early 90’s for awhile. Looking back at the lines, esepecially with Cross Color, didn’t anyone tell them to look at a basic color wheel? A color wheel would of shown what colors do not match, but I guess that was a mute point since Cross Color had a cultural significant meaning behind it (wiki them to find out). I would say that LRG (Lifted Research Group) is the Cross Color of today; in terms of making clothing with political and social messages – but LRG looks much better than Cross Color ever did (see comparison below).
With L.A. Gear, they were a staple when they launched the shoes that lit up; every kid and teenager wanted to have lights flash everytime they walked. For awhile, they were giving Nike a run for their money, but the downfall of L.A. Gear may be attributed to over saturation and overall tackiness of the ‘shoes that light up’. In the end though, L.A. Gear still survives, and even still makes some shoes that light up. In their prime, they even had the late great Michael Jackson endorsing their shoes.
// Cross Color Jeans:
Cross Colours is a clothing brand launched in 1989 by Carl Jones. Launched on the premise of producing “clothes without prejudices” Cross Colours helped establish a fashion market based around black youth. The clothing was used to broadcast political and social messages.
// L.A. Gear
.:: LiBM ::.