House/Electronic DJ out of Toronto doing big things. Came across her sets, and had to give respect and props for her blends and mixing abilities. The Dot is filled with gems of talent like this. Back in the day, the females never used to represent on the 1’s and 2’s but that is all changing as there are many DJ’s that are just as good, if not better than the dudes.
2010 can probably be seen as the year of the ‘teaser’, where hip-hop got a little sugary taste of euro flavor. And the equivalent to the creepy guy that delivered the sugary snack was none other than Euro house star producer David Guetta. With chart-topping tracks for Kid Cudi, Estelle, Flo Rida, and Black Eyed Peas, other hip-hop and urban artists are taking note and realizing a new potential and opportunity. Some absolute truths exist with the euro market;
A) it is a big-ass market,
B) most Europeans already embrace the hip-hop culture
Thus, as hip-hop grows and continues its syntheses, 2011 will be the year of more and more songs embracing the Euro flava’. Rihanna just dropped a literal euro album, and everyone from Usher to Ne-Yo has singles in the works.
However, some of the hip-hop purists abd your general haters, have voiced some of their dis-taste for this evolution – citing it as ‘pop’, ‘euro trash’, and turning hip-hop into shit. What I think it is actually doing is tapping into a sub-genre that for some reaspn took very long for artists to explore. Hip-Hop has many Flavors, and this particular one will be somewhat on the pop tip; with mindless lyrics about club life, e-popping, and alcohol drinking rhymes, but isn’t it better than the current ‘club hip-hop’ trash of Wocka Flocka and other ‘hits’ that only talk about shooting and drug dealing? I guess I am referring to deciding between picking on one of the lesser evils, but from a societal standpoint, music laced with heavy degradation and negativity can’t be good. We are probably a long way off for clubs to be playing Talib Kweli or Immortal, but give me a euro-pop track with layering instrumental compositions with mindless lyrics, over bass-heavy coke-laced raps.
And really, life is all about innovation & progression, and that is what hip-hop has always done – I’m not saying that this sub-genre should dominate the artform, but it should be a viable repertoire in an artist’s weaponary and should be similied to ‘dirty South’, ‘west coast’ hip-hop style.